Marketing Strategy

In my experience, Marketing strategy works best when it is coupled with accountability. Being visible in business can make people feel vulnerable and I believe this is why marketing often gets pushed to the bottom of the list of priorities: it brings up people’s insecurities.

Kanban planning meeting

This little sticking point was the primary reason I started the Strategic Marketing Mastermind - so that you’ve got nowhere to run! If you want to make real progress in your marketing and know you need ongoing support to get there, head over to my Mastermind page to find out more. On the other hand, if you need some personalised strategic marketing consultancy and have a fantastic team to get stuck in and implement the plan, then some intense, strategic, marketing consultancy may be just what you need.

Inside Look

Do you know you can create professional, strategic marketing with the personalised support of a professional with 22 years’ experience by working with me as your Marketing Strategist?

Do you ever wonder why marketing makes you feel so vulnerable?

Here's the secret... it really is very difficult to “sell yourself” but that’s not what good marketing is all about. When you understand the 7 Success Factors for great marketing, we can work together to implement them in a way that makes marketing “ick” a thing of the past.

If you try to go it alone, you may end up wasting money, working too hard or feeling lost when faced with the dizzying array of marketing options in front of you. On the other hand when you are supported to show up and be visible in your business, with someone by your side whose profession is it to do exactly this, you will feel as though you can do anything!

My favourite thing to do?

Great strategic marketing planning.

I've supported my clients to create launch strategies, content plans, website reviews, PR content, courses and so much more which gave them the clarity to delegate with ease and trust in team members who are well briefed and impartially evaluated.

It took me many years of successful (and unsuccessful, or “learning”) marketing campaigns to acquire the skillset I have now and one of the things I love best is to sift through all the possible options and come up with a strategy that is perfect for YOUR BUSINESS. It’s like trying to focus a telescope - at first you can’t see a thing, then you twist the eyepiece a tiny bit more and suddenly the whole picture comes into focus.

Kanban planning meeting

There are two ways towork with me privately


Book a 3-hour strategy session at £500

In this deep-dive, intensive planning session, we will take a look at a specific area where you need my eyes on your project. It could be something along these lines, or something else entirely. When you book, you will be asked to let me know where you’d like to focus:

  • A detailed SWOT analysis (strengths, weaknesses, opportunities and threats) of your existing marketing function
  • Marketing Plan review and update
  • Clarity on messaging/positioning
  • Identification of key stats to form your own Marketing Dashboard: the baseline of future Marketing activity
  • Website review
  • Marketing Balance Sheet Quiz de-brief


VIP Strategy / Consulting Day

You will achieve clarity and leave with a plan which is both a stretch and yet achievable. Ongoing support and accountability is available separately for an extra fee. Consulting days usually take place in person at an agreed destination, or virtually via Zoom. I have availability for just 1 private consulting day each month. If you would like to be considered please click below to apply. This intense and highly productive experience will be tailored exactly to your needs and could include:

  • Clarify your vision
  • Dig deep on any areas which are key to you reaching your visions
  • Create your Marketing dashboard
  • Create a 1, 3, 5 year marketing plan
  • Make a launch plan
  • Make a promotion schedule
  • Structure a course schedule
  • Plan a mastermind or membership
  • Branding
  • Positioning, messaging
  • Sales strategy
  • Growing or scaling an existing programme

Strategy Topics

Marketing Strategy

Business Vision

Marketing strategy for different stages of business

Copywriting Analysis

Mastermind Creation

Content Marketing

Messaging and Promotion

Service Design and Packaging

Business Model

Course Creation

Marketing Channel

Marketing Dashboard

Contact me today!

Call or email me, or use the form to send me a message.

Phone number
+44 7957 668 604