In my experience, Marketing strategy works best when it is coupled with accountability. Being visible in business can make people feel vulnerable and I believe this is why marketing often gets pushed to the bottom of the list of priorities: it brings up people’s insecurities.
This little sticking point was the primary reason I started the Strategic Marketing Mastermind - so that you’ve got nowhere to run! If you want to make real progress in your marketing and know you need ongoing support to get there, head over to my Mastermind page to find out more. On the other hand, if you need some personalised strategic marketing consultancy and have a fantastic team to get stuck in and implement the plan, then some intense, strategic, marketing consultancy may be just what you need.
Do you ever wonder why marketing makes you feel so vulnerable?
Here's the secret... it really is very difficult to “sell yourself” but that’s not what good marketing is all about. When you understand the 7 Success Factors for great marketing, we can work together to implement them in a way that makes marketing “ick” a thing of the past.
If you try to go it alone, you may end up wasting money, working too hard or feeling lost when faced with the dizzying array of marketing options in front of you. On the other hand when you are supported to show up and be visible in your business, with someone by your side whose profession is it to do exactly this, you will feel as though you can do anything!
My favourite thing to do?
Great strategic marketing planning.
I've supported my clients to create launch strategies, content plans, website reviews, PR content, courses and so much more which gave them the clarity to delegate with ease and trust in team members who are well briefed and impartially evaluated.
It took me many years of successful (and unsuccessful, or “learning”) marketing campaigns to acquire the skillset I have now and one of the things I love best is to sift through all the possible options and come up with a strategy that is perfect for YOUR BUSINESS. It’s like trying to focus a telescope - at first you can’t see a thing, then you twist the eyepiece a tiny bit more and suddenly the whole picture comes into focus.
In this deep-dive, intensive planning session, we will take a look at a specific area where you need my eyes on your project. It could be something along these lines, or something else entirely. When you book, you will be asked to let me know where you’d like to focus:
You will achieve clarity and leave with a plan which is both a stretch and yet achievable. Ongoing support and accountability is available separately for an extra fee. Consulting days usually take place in person at an agreed destination, or virtually via Zoom. I have availability for just 1 private consulting day each month. If you would like to be considered please click below to apply. This intense and highly productive experience will be tailored exactly to your needs and could include: